Partou

Something special, every single day

A merger between four organizations created Netherlands largest children daycare centers. We were asked to guide them through the complex process of rebranding. We’ve repositioned the brand, created a new brand story and visual identity, which we have implemented in over 500 locations throughout the Netherlands.

Strategy / Concept / Design / Copy / Art-Direction / Execution

The Partou logo is playful and at the same time sturdy in character. The handwritten look is sympathetic, personal and accessible. The openness and the round shapes are child-friendly, but certainly not childish. In combination with the sharper, characteristic corners, the whole exudes expertise, confidence and professionalism.