The market of factoring is booming, but at the same time customers are reluctant to switch from traditional capital finance to new and more flexible options. The vague promises and cloudy terms and conditions of some players in the market don’t do the sector any good. Finqle was looking for an alternative, so we’ve created a clear message with an even more striking visual. It symbolizes a well known Dutch saying: ‘boter bij de vis’. Which means as much as pay directly when service or products are delivered.
