Rethinking the role of a beautician. That’s exactly what local entrepreneur Ciska Haverkamp did when she conceived Huid Vit in the heart of Apeldoorn. With sincere appreciation for skin, Ciska created a brand new beauty salon formula: personalised treatments by subscription, in-salon make-up and advice, plus an eclectic range of skin care products and (natural) make-up. After an extensive period of research, Ciska asked us to work on the brand identity design for Huid Vit: the logo, appearance, look & feel, and so forth. We came up with a fresh yet warm identity design: a natural yet modern colour palette and crisp typography mixed with open, contemporary and visually appealing elements.
